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Hypergrowth GTM

Design the team around the work.

I help founders decide which marketing roles they need, in what order, and what each person should own. Hypergrowth GTM's team-design work connects the growth priorities to a practical mix of employees, specialists, partners, and AI agents.

Talk through the GTM problem

Design the work. Then decide who owns it.

Start with the work, not the job title. Use agents for repeatable tasks and people for judgment and accountability. Then decide whether to hire, bring in a specialist, or change an existing role.

Agents

  • Research synthesis
  • Reporting
  • Production support
  • Workflow coordination

People

  • Company positioning
  • Budget choices
  • Hiring decisions
  • Final approval

What a scope can cover

  1. 01

    Current ownership. A review of the team and outside partners against the work the company needs done.

  2. 02

    Role priorities. A hiring sequence and clear role briefs that state the problem, responsibilities, and expected contribution.

  3. 03

    Candidate and partner input. Selected assessments, interview input, or appropriate introductions where agreed. Your company owns recruiting and hiring decisions.

  4. 04

    Weekly working rhythm. A practical cadence for priorities, reviews, and decisions, followed by a handoff to the people who will run it.

Questions

Before you write in.

Should our first hire be a growth marketer or a product marketer?

Start with the work the founder needs to stop carrying. If buyers struggle to understand the product and sales lacks a consistent story, positioning and product marketing may come first. If the offer is clear and there is a channel worth developing, growth ownership may be the more urgent gap. The company's evidence should decide the role.

Do you act as a recruiter?

I can help define the role, assess selected people or partners, and make appropriate introductions within an agreed scope. Full-time recruiting, managing a search, and guaranteeing a placement are not part of the core offer.

Will you manage the team or build our AI tools?

Ongoing executive management and custom software development are not included in the team-design engagement. This work defines responsibilities, workflows, and the people needed to run them.

Talk through the next hire before committing to it.

Tell me what the team needs to accomplish and which decisions still come back to you.

Talk through the GTM problem